LUME
By Catmo Media
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§ Eight sessions. One complete brand profile. Zero translation issues.

VIBES → BRIEF.

Stop hoping your designer “gets” you. Lume shows up knowing what it already learned about you, proposes a direction in turn one, and drafts the brief copy itself. You react and refine. Here's what that looks like:

START FREE · 7 MIN →learn more →
STEP 01
WE PROPOSE
A hypothesis - you react, not recite
→
STEP 02
YOU SAY
A messy human answer
→
STEP 03
WE WRITE
One line in the brief
→
STEP 04
THEY KNOW
Concrete moves your team runs
EX. 01 - THE THING THE INDUSTRY KEEPS GETTING WRONG
01 · WE PROPOSEPHASE 02 · Q 05 / 09
“What does the industry keep getting wrong about you?”
02 · YOU SAYVOICE · 0:54
▶
“they keep waiting for me to pick a lane. like I have to choose between being taken seriously and being heard. I keep telling them the lane IS not picking one - they hear it as indecision.”
03 · WE WRITELUME · BRAND PROFILE
ENEMY STATEMENT
“Position between categories, not inside them.”
STEP 04
THEY KNOWYOUR TEAM'S MOVES
→Reject the genre box in every bio, pitch, and press kit.
→Lockups carry two reference points, never one.
→Never use category-language ("indie-pop," "alt-R&B") in lead copy.
§ The work

TWO PHASES. EIGHT SESSIONS. ONE PROFILE.

PLUS A FREE REALITY CHECK
UNLOCK AS YOU GO · OR BUNDLE FOR C$299
00
Reality Check
1 session · 7 min
Free
01
Brand Foundation
4 sessions · ~1.5-2 hrs
C$149
02
Brand Strategy
4 sessions · ~1.5-2 hrs
C$199
§ The deliverable

EVERY
PHASE
SHIPS A PDF.

Not a summary screen. Not a share link. A typeset document a designer, label A&R, manager or tour director can read in five minutes and know exactly what to do.

DOWNLOAD A SAMPLE ↓learn more →
LUME · BRAND PROFILEPHASE 02 · STORY
FOR - NOVA RAY
POSITION BETWEEN
CATEGORIES,
NOT INSIDE THEM.
ENEMY STATEMENT
The industry keeps waiting for a lane to be picked. The lane is not picking one.
VOICE · TONE
Direct. Earned, not designed. Reads like it was thought, not crafted.
FOR YOUR DESIGNER
Reject the genre box in every lockup. Two reference points, never one.
LUME.CATMOMUSIC.CA14 / 28

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START BRIEFING.

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